You forgot one large part of the equation, to check how many people search for your keywords. In this case noone according to overture and wordtracker.
The most common process that a lot of people use is.
1)Find a keyword with xxx number of searches per day 2)Check the competition (see how many results a google search returns and the strength of the sites in the first page) 3)You could also check how much that keyword pays And then find a good domain, create content optimize create inbound links etc.
Mike
· 3 years ago
Aaron,
The only thing I see that might hurt you is that there may be too many ads.
I have a ' not released to the public ' book that tells me that the max number to have is four, as the price paid for the top four ads is normally a lot higher than the 7,8 or 9th ad.
With only four, there's a good possibility that the click will pay well and there's more of a chance that the reader will click.
Test it with only the large rectangle, for a while and see if that does better.
Also, get rid of the advertise on this site tag, it's there by default, you can turn it off...makes it look like an ad, rather than further navigation, which is your goal.
The more it looks like navigation, the more likely to get clicked.
Hope this helps.
Aaron Brazell
· 3 years ago
@Dimitrius- Thanks. @Mike- You may be right. I was merely going by the suggestion in the article. Something you say sounds right though.
Eric Giguere
· 3 years ago
AdSense ads are indeed ordered by payout value, although the payout value is not just the price but also depends on the clickthrough rate of the ad. The AdSense algorithms try to arrange it so that the most-paying ads show up first.
Note that in my article I did say not to overdo it with the ads. However, you have to experiment to find what's right for you. I know someone who has a page that has 3 ad units on it as well as Chitika ads... and it has done extremely well for him. There are no hard-and-fast rules, it really depends on what the site's about. If there are only a few advertisers paying good money, show less ads.
Aaron
· 3 years ago
Thanks for stopping by, Eric. I figure this experiment will give me a chance to try out several different approaches in a relatively low-risk environment. Not sure if I really overdid it on ads or not. My feeling is that I didn't but I can understand how someone could say that I did.
Fabio
· 3 years ago
Aaron, have you any news about your "one page" experiment. ? I'm curious to see how efficient this technique could be. Thanks
Aaron
· 3 years ago
Not yet, Fabio. It will take several months before I have an idea of how successful it is. For one, I need Google to tweak its SERPs. It would have been nice to do this before the last Google dance, but oh well.
All Comments
The most common process that a lot of people use is.
1)Find a keyword with xxx number of searches per day
2)Check the competition (see how many results a google search returns and the strength of the sites in the first page)
3)You could also check how much that keyword pays
And then find a good domain, create content optimize create inbound links etc.
The only thing I see that might hurt you is that there may be too many ads.
I have a ' not released to the public ' book that tells me that the max number to have is four, as the price paid for the top four ads is normally a lot higher than the 7,8 or 9th ad.
With only four, there's a good possibility that the click will pay well and there's more of a chance that the reader will click.
Test it with only the large rectangle, for a while and see if that does better.
Also, get rid of the advertise on this site tag, it's there by default, you can turn it off...makes it look like an ad, rather than further navigation, which is your goal.
The more it looks like navigation, the more likely to get clicked.
Hope this helps.
@Mike- You may be right. I was merely going by the suggestion in the article. Something you say sounds right though.
Note that in my article I did say not to overdo it with the ads. However, you have to experiment to find what's right for you. I know someone who has a page that has 3 ad units on it as well as Chitika ads... and it has done extremely well for him. There are no hard-and-fast rules, it really depends on what the site's about. If there are only a few advertisers paying good money, show less ads.
I'm curious to see how efficient this technique could be.
Thanks