Technosailor - Latest Comments in Guerrilla Marketing Techniques that Anyone Can Do

Re: Guerrilla Marketing Techniques that Anyone Can Do

MD Allison — Thu, 24 Jul 2008 20:35:26 -0000

Thanx, Great ideas--it's the little things that add up...
I live in a Resort community with several million visitors a year--I can use these ideas...

Re: Guerrilla Marketing Techniques that Anyone Can Do

Rob O. — Sun, 05 Aug 2007 10:26:57 -0000

Ditto on the t-shirt idea, but I'd say you can take this even further. We've used CafePress to make our own ballcaps, t-shirts, tote bags, etc. with our 2Dolphins logo & URL. Actually, I've worn my shirt & cap so much that they're kinda threadbare - gotta remember to order replacements for those. I've also been working on a bumper sticker design to place on my daily driver. Gotta get motivated & finish that...

And we have a buddy (Hey Buddy!) at Kinko's who cranked us out a box of nice glossy business cards once again featuring our logo & URL. We hand these out constantly. And I post 'em on just about any bulletin board I come across.

Sure, these are only likely to attract local visitors, but those just might be some of the best folks to attract since some of the content on our site is regionally relevant. And word of mouth can sometimes do wonders!

Re: Guerrilla Marketing Techniques that Anyone Can Do

The IT Skeptic — Wed, 01 Aug 2007 10:45:05 -0000

for "node hairs" read "nose hairs" :-D

Re: Guerrilla Marketing Techniques that Anyone Can Do

The IT Skeptic — Wed, 01 Aug 2007 10:40:52 -0000

As a walkign billboard, or a radio staion with a range measured in hundreds of yards, how many poeple will you reach? pehaps you guys in manhatten or hongkong have some chance of reaching a noticable number but for most of us we'd be lucky to touch a couple of hundred untargeted unselected people with these techniques. If you boloag about "lunch" or "node hairs" then you have some chance you may add a handful of new readers from that group. For those of us who blog about anything the least bit specialist, new subscribers will amount to precisely none.

Anyone who has been in sales knows the funnel: to get 10 new readers you need 100 interested people which means 1000 relevant people which means touching 100,000 people at random. Get real. the only thing these techniques achieve is to allow you to show off to others that you are a blogger (oooh cool.)

Re: Guerrilla Marketing Techniques that Anyone Can Do

Hey, Don! — Wed, 01 Aug 2007 01:10:20 -0000

Alex (intellimind), good comment about the internet cafes'.

There are so many small businesses that are hungry for free marketing and advertising. Internet cafes', hair salons, spas . . .

Re: Guerrilla Marketing Techniques that Anyone Can Do

Aaron Brazell — Tue, 31 Jul 2007 21:01:50 -0000

Wouldn't want to burn too many calories altering that SSID name. That ranks up there with running a mile. Come on, man. Give me a break.

Re: Guerrilla Marketing Techniques that Anyone Can Do

WordPress Poll Advice — Tue, 31 Jul 2007 20:59:58 -0000

@Andrew
@Brazel

Local visitors are not not worthless if you have a LOCAL business and target to them. They are the bigest asset for you, but otherwise they worth the same as much as the rest of the crowd so you should not be spending more efforts in bringing them in.

I agree with the part that if you do things dailty - you do it anyway, but dont adopt a mindset targetted for this.

Agreed every new user added is a success, but it is not when you could have added a visitor with much less effort.

Re: Guerrilla Marketing Techniques that Anyone Can Do

Aaron Brazell — Tue, 31 Jul 2007 19:52:58 -0000

I was going to make the same comment, Andrew, but just hadn't yet.

The fact is that most of these techniques are just "things I do in the course of everyday life". Check my Blackberry. Wear shirts. Talk to people. The SSId is, like you said, a 15 second change.

These items are low hanging fruit. No they won't turn anyone into an instant success-a-meter. But they might just get a handful of new readers. Those are readers that might not otherwise read.

Any new reader is a success in my book. And these are just dead easy to do with no real output on my part.

Re: Guerrilla Marketing Techniques that Anyone Can Do

Andrew Ferguson — Tue, 31 Jul 2007 19:45:10 -0000

@Wordpress Poll Advice:

I call bullshit. How are local visitors less worthwhile than visitors elsewhere? What if your neighbour writes for the city paper? What if they have a blog of their own and link to your? That's worthless?

Who you reach, particularly when building an audience, is more important than how many people you reach. Why? Because reaching the right people is the easiest route to reaching a wider audience.

And as for 'forcing your energies on something that produces little packets of output', I'm not sure what kind of router you use, but mine takes approximately 15 seconds to change the SSID.

If you're going to be contrarian, I definitely suggest you have some better reasoning behind it.

Re: Guerrilla Marketing Techniques that Anyone Can Do

Alex (Intellimind) — Tue, 31 Jul 2007 03:09:26 -0000

I had never even thought of changing my wifi to broadcast my site. Also another technique to add. talk with the local people that own internet cafes and makes deals where they make my site the homepage on all the computers for some little ad space on your site or something along those lines.

Thanks, Alex ()

Re: Guerrilla Marketing Techniques that Anyone Can Do

Cindy Sue Causey — Mon, 30 Jul 2007 18:49:38 -0000

In my earliest days of surfing, the best leads to resources I still use today came from following people's email addies.. If you've got a stable webhosting provider, one you know is not going to bail on you any time soon, *DEFINITELY* consider setting up an email account with yourself at your own web domain.. People *will* come.. *TRUST ME..* :grin:

Me..? Soon as I can ever afford it, I'll be getting a very delicate butterfly along with my domain name to go across the back of..

Shhh.. Don't tell him..

My ex's bright red '86 Nissan 300 ZX..

I'm guessing someone somewhere will see it and be curious..

Can't wait 'til the Stude is back up and running, too..

:wink:

Re: Guerrilla Marketing Techniques that Anyone Can Do

Ian C — Mon, 30 Jul 2007 15:59:09 -0000

Don't forget the old trick of putting your website URL on your car, especially effective in large cities with lots of traffic jams.

Re: Guerrilla Marketing Techniques that Anyone Can Do

Don — Mon, 30 Jul 2007 13:42:21 -0000

I like the ideas. Anyone else have good ideas?

Re: Guerrilla Marketing Techniques that Anyone Can Do

xlt — Mon, 30 Jul 2007 09:21:04 -0000

Stencils and stickers are used by some guys to promote their blogs or web pages here in Latvia. Probably it's not wery original idea, but it should work here as here are not so many folks who do that.

Re: Guerrilla Marketing Techniques that Anyone Can Do

Chris Harrington — Mon, 30 Jul 2007 04:06:39 -0000

I love the WiFi idea....handn't thought of that. I find I get the same response with my Blackjack as I do the Blackberry when using it.

Re: Guerrilla Marketing Techniques that Anyone Can Do

HART (1-800-HART) — Mon, 30 Jul 2007 02:44:56 -0000

After selling tons of T-Shirts in 2004, I ended up with a box of these PapillonLvr T-Shirts. It's all that I wear at the beach because they are so comfortable (and I'm usually with my two dogs anyway). Even though I wear a clean shirt each day, some think I only change it weekly. Maybe by next summer I will be able to afford some new schwag Tee's with my other more popular domains .. Next time I'll try to make the domain name larger on the shirt. People hardly see it.
:)

Re: Guerrilla Marketing Techniques that Anyone Can Do

Karthik Kastury — Mon, 30 Jul 2007 01:30:25 -0000

Interesting points Aaron. should try this thing because i am just getting started with my new blog..

Re: Guerrilla Marketing Techniques that Anyone Can Do

Ilya @ Neo Meme — Sun, 29 Jul 2007 23:49:26 -0000

Excellent post with fresh, creative ideas- not the same old viral marketing crap.

Re: Guerrilla Marketing Techniques that Anyone Can Do

Hey, Don! — Sun, 29 Jul 2007 23:45:15 -0000

If you're serious about blogging to make money, as many bloggers say they are, why not join a business networking group. In Southern California, there are hundreds if not thousands of them. Some have a low monthly fee.

The t-shirt idea is a good one. Also, postcards . . . hand them out or business cards. You can find online printers who will do a run of 250 business cards for free.

Re: Guerrilla Marketing Techniques that Anyone Can Do

Andre Ward — Sun, 29 Jul 2007 22:33:09 -0000

These techniques are not just great, I find them very unique. At least for me. Asking people about themselves is the best technique in my opinion, just because it's so true. Very wise thing to do.

Re: Guerrilla Marketing Techniques that Anyone Can Do

Wendy — Sun, 29 Jul 2007 22:03:50 -0000

I can vouch that the right swag works to some degree. I bought a half dozen dog coats and had them branded with our business url (ironically nothing to do with dogs or dog breeds) then I gave the 5 extras to other large breed dog owners. That particular website gets more traffic every time it rains.

Re: Guerrilla Marketing Techniques that Anyone Can Do

WordPress Poll Advice — Sun, 29 Jul 2007 21:46:20 -0000

Disagree a lot.

All these ideas [except the last one] are for attracting local visitors. If that suits you it is fine. However for a lot of people these are not what they would be waisting their time in.

The question is would you be forcing your energies on something that produces little packets of output in result or would be trying to do something that does major effect on the output with minimal [or say considerably less] efforts.

So in essence the output of these techniques will not be worth considering you could utilize the time in much better way.

Re: Guerrilla Marketing Techniques that Anyone Can Do

Andrew Ferguson — Sun, 29 Jul 2007 21:01:48 -0000

A lot of these tips mirror stuff that I've considered or am doing now. It's good to know I'm on the right track! :)

I've been doing the Wifi one for about a year now and I've considered the shirt idea. Since my site is a photography blog, I don't think I could translate it well to a mobile web format.

It's something to consider, though :)

Re: Guerrilla Marketing Techniques that Anyone Can Do

Tavi Nemet — Sun, 29 Jul 2007 20:17:39 -0000

And indeed ask questions I will :)

Re: Guerrilla Marketing Techniques that Anyone Can Do

Josh — Sun, 29 Jul 2007 19:47:02 -0000

I think, the idea with tee shirt will work more than just simple trick. It's simple but great!