Technosailor - Latest Comments in PR Roundtable Discussion: Outing Bad PR

Re: PR Roundtable Discussion: Outing Bad PR

Scott Frangos — Tue, 13 Nov 2007 18:10:26 -0000

Hi -
I am an Editor for an online Magazine now, but in the past worked in the PR profession. The important thing from a PR perspective was getting your story placed -- and that happened when you provided valuable material with the least amount of spin possible. So, that's what I look for when PR folks contact me. Sure, I get SPAM.. what's new? That's why I have SPAM blockers, and since Chris made a point that he had them too -- what else is needed? Every spam blocked PR agent is an ineffective PR agent. Period. End of story. -30-

Yours, Scott

Re: PR Roundtable Discussion: Outing Bad PR

Doug Haslam — Fri, 09 Nov 2007 15:25:46 -0000

Geoff, I agree-- Chris did take a hit. It may be that he just doesn't care, I don't know. I would argue that the personal brand hit reflects on the Wired Magazine brand as well. Not smart, but a decision he took on himself, that still has the same effect on the PR "spammers."

Re: PR Roundtable Discussion: Outing Bad PR

Geoff Livingston — Fri, 09 Nov 2007 12:12:51 -0000

There is one major repercussion of outing that most outers don't consider: The affect on their own personal brand.

Regardless of effectiveness (and it did seem to get results), I think Andersen lost a couple of brand equity points inside the echo chamber on this one. Many people found his approach to be Draconian, and the comments section reveals many, many readers -- BTW, not listed in the post -- who were disappointed by Chris's actions.