"You can’t afford not to be part of the conversation, and there’s no legitimate excuse not to participate."
Agreed completely. I think many companies are lazy. They don't want to invest the time it takes to build social media relationships and connect with people. They try the "broadcast" route, fail, and that's it.
As you said though, customers are lurking about, talking about you. No reason not to listen.
Richardatdell
· 1 year ago
Hi Aaron Appreciated the call out for Dell's "getting it"...and you are right about using social media for connecting with both customers, as well as connecting with new customers, all the while establishing your company's brand and message in the marketplace.
Not only does social media change how we connect, but the links above are meant to help small and medium sized customers fully harness the power of social media to reach and serve their customers/potential customers.
Aaron Brazell
· 1 year ago
I'll leave the links, but we generally frown on self promotion such as this. But thanks, Richard.
Richardatdell
· 1 year ago
Sorry, thought you might find interesting as it relates to giving small business a hand in the space. Happy to be removed if that is your policy, Aaron
All Comments
Agreed completely. I think many companies are lazy. They don't want to invest the time it takes to build social media relationships and connect with people. They try the "broadcast" route, fail, and that's it.
As you said though, customers are lurking about, talking about you. No reason not to listen.
Appreciated the call out for Dell's "getting it"...and you are right about using social media for connecting with both customers, as well as connecting with new customers, all the while establishing your company's brand and message in the marketplace.
However, what most intrigued me was your reference to small businesses and use of social media...so if this is any help, thought Id share these 2 links: http://www.facebook.com/dellsocialmedia and http://direct2dell.com/smallbusiness/default.as...
Not only does social media change how we connect, but the links above are meant to help small and medium sized customers fully harness the power of social media to reach and serve their customers/potential customers.
But thanks, Richard.